“Jenkins! Get in here!”
“Jenkins, is this the hero shot for the new Corona?”
It’s great, isn’t it? We’re trying out a new photographer. He suggested a studio shoot.
“The photo is fine. I like how the children are sat in the car. Makes it look bigger. But why are they all dressed in white?”
They’re going to play tennis, boss.
Oh, yes. Tennis is very in. Very 1973. Or squash. Squash is very now. In fact, racquet sports are all tracking very high in our focus groups, sir.
“But is it the right image for the Corona, Jenkins? Those tennis players seem a bit wild. That McEnroe character especially.”
Oh, that might be, sir, but people are looking for a bit of action and danger right now.
“And we’re going to leverage off that desire for action and danger to sell the new Corona?”
That’s what our target market are looking for, sir. Action, danger and glamour.
“What is our target market for the Corona, Jenkins?”
Professional men, aged 35-50, with families.
“Jenkins, I’m a professional man aged 35-50 with a family and what I want is a good stiff drink and time to read the paper.”
Well… it’s more of a general trend, sir.
“I’ll tell you what it is, Jenkins. It’s the beginning of the end.”
Yes, it’s Lexus’ Corolla. Yes, it’s an unholy mashup of a Prius, and and ES300. And yet I don’t hate it. Well, I don’t hate it except for the upward cut on the rear door that’s a “feature” of the IS200, too. Yuck.
Actually, you know what would be better would be the Ct 200h drivetrain in an ES300. I always liked those. They seemed like the perfect expression of being in Business Class on a trans-pacific trip. A nice place to spend the time, but you don’t miss it when you leave.
When I was in primary school, in the mid and late 80s, somone’s mum had a brown Cressida sedan, much like the one above, but it had a fawn vinyl roof. So far, so awesome. But, it also had faux, chrome, Torque Thrust alloy wheels. Not so much bosozuko as So-Cal. Very Crown Classics.
It’s occasionally whispered, in the darker recesses of the internet, that the design of the 4A-GE engine, made famous in the AE86, is based on the design of the Ford Escort BDA engine from the late 70s rally cars.
It’s occasionally shouted, in all caps, in some of the darker recesses of the internet, that the RS-8 alloy wheel, made by the RS-Watanabe company of Japan, are the best looking “retro” 8-spoke wheel known to man.
I’m somewhat inclined to believe the former is mostly accurate, but about the later there can be no argument.