1970-ish Toyota Corona
“Jenkins! Get in here!”
Yes, boss?
“Jenkins, is this the hero shot for the new Corona?”
It’s great, isn’t it? We’re trying out a new photographer. He suggested a studio shoot.
“The photo is fine. I like how the children are sat in the car. Makes it look bigger. But why are they all dressed in white?”
They’re going to play tennis, boss.
“Tennis?”
Oh, yes. Tennis is very in. Very 1973. Or squash. Squash is very now. In fact, racquet sports are all tracking very high in our focus groups, sir.
“But is it the right image for the Corona, Jenkins? Those tennis players seem a bit wild. That McEnroe character especially.”
Oh, that might be, sir, but people are looking for a bit of action and danger right now.
“And we’re going to leverage off that desire for action and danger to sell the new Corona?”
That’s what our target market are looking for, sir. Action, danger and glamour.
“What is our target market for the Corona, Jenkins?”
Professional men, aged 35-50, with families.
“Jenkins, I’m a professional man aged 35-50 with a family and what I want is a good stiff drink and time to read the paper.”
Well… it’s more of a general trend, sir.
“I’ll tell you what it is, Jenkins. It’s the beginning of the end.”
/via Autorama 70
