1970-ish Toyota Corona

“Jenkins! Get in here!”
Yes, boss?
“Jenkins, is this the hero shot for the new Corona?”
It’s great, isn’t it? We’re trying out a new photographer. He suggested a studio shoot.
“The photo is fine. I like how the children are sat in the car. Makes it look bigger. But why are they all dressed in white?”
They’re going to play tennis, boss.
“Tennis?”
Oh, yes. Tennis is very in. Very 1973. Or squash. Squash is very now. In fact, racquet sports are all tracking very high in our focus groups, sir.
“But is it the right image for the Corona, Jenkins? Those tennis players seem a bit wild. That McEnroe character especially.”
Oh, that might be, sir, but people are looking for a bit of action and danger right now.
“And we’re going to leverage off that desire for action and danger to sell the new Corona?”
That’s what our target market are looking for, sir. Action, danger and glamour.
“What is our target market for the Corona, Jenkins?”
Professional men, aged 35-50, with families.
“Jenkins, I’m a professional man aged 35-50 with a family and what I want is a good stiff drink and time to read the paper.”
Well… it’s more of a general trend, sir.
“I’ll tell you what it is, Jenkins. It’s the beginning of the end.”

/via Autorama 70

putthison:

For auction in Los Angeles: designer Raymond Loewy’s personal Studebaker Avanti. One of the most stunningly beautiful cars ever created. If you’re unfamiliar with Loewy, you may know some of what he designed: the Coke bottle, the Greyhound bus, the Shell logo and the Lucky Strike package, among others.

A brown (ok, beige) Avanti? Raymond Loewy knew what was up.

Even if he didn’t like the Citroen DS.

(this post was reblogged from putthison)

superdiscochino:

cluck1000:

1980 Toyota Sunchaser Celica GT, 28k miles

brown + targa + endless all-caps description FTW

Slicing the roof of a perfectly good1 Celica seems to be a peculiarly American tradition.


  1. For extremely low values of good, in some cases. Y’all know this is a Corona in a party-frock, right? 

(this post was reblogged from superdiscochino)

Renault 30TS

The 30TS is awesome and awkward at the same time. Like the offspring of a Renault 16TS and a 116-series Alfa Romeo GTV.

/via Autorama 70

landscapesartorialism:

I didn’t know they were borrowing it - I hope they wash it before they bring it back to me!

Ever since Drew Smith quipped that the One-77 looks like “a bag of Zaha Hadid walnuts” that’s all I can see.

(this post was reblogged from landscapesartorialism)

BMW 327/28 Coupe and BMW 327 Sports Convertible

The BMW Museum has a new temporary show called “The Line of Beauty” which celebrates BMWs big coupes and convertibles from the late-30s to today.

The earliest cars in the show are the 327/28 Coupe and 327 Convertible. The Coupe is arguably far more attractive but it’s much less brown, isn’t it?

/pic via The AutoChannel, more and better (but watermarked) photos at Dexigner

Saab 96

For a long time, a Saab was a kind of mirror-universe Volkswagen Beetle. Where the KdF-Wagen is portrayed as springing fully formed from Herr Doktor Porsche’s head, the Saab was the product of a bunch of aircraft engineers working collectively. Where the VW infamously eschewed safety in favour of packaging efficiency, the Saab had safety at the core.

When Saab moved on from the 96 to the bigger, more luxurious 99, it was seen as a retrograde move by the faithful. “Too conventional”, they said. “Not a proper Saab,” they said.

Plus ça change, plus c’est la même chose.

/via Motoring Con Brio’s grab-bag this week. I got this bigger version of the photo from Autorama 70.

George Barbaz Ford Concept Drawing

Blake just pointed to Dean’s Garage a great blog by Gary D Smith, a former designer at GM and Ford. Smith’s recent post about George Barbaz featured this wonderful drawing which was too great, and far too brown, not to share. Barbaz was the senior member of the Ford team in the 1970s, having been at Ford since 1945.

Smith writes that Deans Garage is “is dedicated to an age of optimism that is long since past. To the dreams and hopes of a bygone era.” That optimism is as obvious in Smith’s writing about all sorts of cars and automotive history as it is in the exaggerated and wonderfully angular Barbaz sketch. Go, now, and spend some time at Dean’s Garage.

2011 Chrysler 300C

In recent years the 300C has come to be the car for the plutocrat-in-waiting, just the thing the clear the way for the boss’s 7-Series as you plow through Occupy protesters.

But the 1960s 300C was a sort of uber-powerful luxury barge with semi-sporting pretensions.

It’s nice to see Chrysler returning to their roots, is what I’m saying.

/via Top Gear’s test of the new 300C

goodoldvalves:

1969 Holden Hurricane — now reborn!

The Brown Car Blog’s love for the Hurricane is well documented. Now Holden have restored it. Check out this video for archive footage as well as new reflections on the Hurricane from Holden’s current heads of design and engineering.

(this post was reblogged from goodoldvalves)